{"product_id":"eye-bee-m-poster-paul-rand-1981","title":"Eye–Bee–M — Paul Rand, 1981","description":"\u003cp data-start=\"890\" data-end=\"1001\" class=\"PDq2pG_selectionAnchorContainer\"\u003eCreated by Paul Rand in 1981, Eye–Bee–M is one of the most celebrated examples of wit in modern graphic design.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1003\" data-end=\"1464\"\u003eThe composition transforms three simple elements — an eye, a bee and the striped letter M — into a visual rebus that spells IBM. Created in support of the company’s longstanding THINK philosophy, the poster replaced conventional corporate language with something unexpected: a puzzle that asks the viewer to participate in the act of reading the image. IBM itself describes the work as an iconic part of its visual history. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1466\" data-end=\"1757\"\u003eAgainst an uncompromising black field, Rand arranged the eye, bee and M with extraordinary economy. The forms are playful, geometric and immediately recognizable, while the restrained composition demonstrates the simplicity and intelligence that defined his approach to visual communication.\u003c\/p\u003e\n\u003cp data-start=\"1759\" data-end=\"2225\"\u003eThe poster emerged from Rand’s influential relationship with IBM, for which he developed one of the defining corporate identities of the twentieth century. Rather than treating identity as a rigid system, Eye–Bee–M shows how a corporate symbol could be intelligent, humorous and culturally memorable. The original 1981 poster is held in the collection of SFMOMA, while the design is also represented in major museum collections. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2227\" data-end=\"2528\"\u003eMore than four decades later, the composition remains remarkably contemporary. The deep black ground and precisely balanced flashes of orange, pink, green, yellow and blue give the work a powerful presence at statement scale, particularly in modernist, industrial, minimalist and design-led interiors.\u003c\/p\u003e\n\u003cp data-start=\"2530\" data-end=\"2702\"\u003eA distinctive piece for admirers of Paul Rand, modern graphic design, visual identity, typography, technology history and the enduring language of twentieth-century design.\u003c\/p\u003e\n\u003ch5 data-section-id=\"1dr5t50\" data-start=\"2704\" data-end=\"2715\"\u003eDetails\u003c\/h5\u003e\n\u003cp data-start=\"2717\" data-end=\"3125\"\u003e• Museum-quality archival matte paper\u003cbr data-start=\"2754\" data-end=\"2757\"\u003e• Professionally restored artwork\u003cbr data-start=\"2790\" data-end=\"2793\"\u003e• Archival printing for lasting colour depth, detail and clarity\u003cbr data-start=\"2857\" data-end=\"2860\"\u003e• Frame not included\u003cbr data-start=\"2880\" data-end=\"2883\"\u003e• Available in multiple sizes\u003cbr data-start=\"2912\" data-end=\"2915\"\u003e• Carefully rolled and wrapped in a protective sleeve and thin protective paper before being placed in sturdy recyclable packaging\u003cbr data-start=\"3045\" data-end=\"3048\"\u003e• Full-size 100% close-up preview provided for transparency before purchase\u003c\/p\u003e\n\u003cp data-start=\"3127\" data-end=\"3241\"\u003eEach Editoriale print is selected for its visual significance, design history and enduring ability to hold a room.\u003c\/p\u003e","brand":"editoriale","offers":[{"title":"12x18 inches","offer_id":56257133838709,"sku":"5430575","price":65.0,"currency_code":"USD","in_stock":true},{"title":"20x30 inches","offer_id":57343539085685,"sku":"1701980","price":93.0,"currency_code":"USD","in_stock":true},{"title":"24x36 inches","offer_id":56257133871477,"sku":"6342054","price":129.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0934\/9034\/8405\/files\/eye-bee-m-poster-paul-rand-1981-framed-wall-art.jpg?v=1783436556","url":"https:\/\/editorialeposters.com\/products\/eye-bee-m-poster-paul-rand-1981","provider":"editoriale","version":"1.0","type":"link"}