{"product_id":"tho-radia-radioactive-beauty-poster-1930s-france","title":"Tho-Radia — The Radioactive Beauty Poster","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\" data-end=\"321\" data-start=\"149\"\u003eA striking piece of 1930s French beauty advertising, this vintage Tho-Radia poster combines dramatic portraiture with the sophisticated visual language of the Art Deco era.\u003cspan class=\"PDq2pG_selectionAnchor\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"633\" data-start=\"323\"\u003eThe composition features an elegantly styled woman illuminated from below, her face emerging dramatically against a deep black geometric background. Tho-Radia cream and powder appear beneath the portrait alongside bold yellow typography, creating an image that feels cinematic, glamorous and distinctly modern.\u003c\/p\u003e\n\u003cp data-end=\"1061\" data-start=\"635\"\u003eBut behind its elegant appearance lies an extraordinary piece of beauty history. Early Tho-Radia cosmetics genuinely contained radioactive ingredients, including compounds of thorium and radium. At the time, radioactivity was promoted as modern, scientific and beneficial, and these substances were incorporated into beauty products before French regulations restricted their use in 1937. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1501\" data-start=\"1063\"\u003eSeen today, the idea that radioactive substances were once deliberately marketed as ingredients in luxury face cream and powder is both unsettling and fascinating. That remarkable history transforms this poster from a beautiful example of French advertising into a genuine conversation starter—a glimpse into a moment when scientific discovery, commercial ambition and ideas of beauty collided in ways that seem almost unbelievable today.\u003c\/p\u003e\n\u003cp data-end=\"1725\" data-start=\"1503\"\u003eWith its rich black background, warm portrait tones and refined period typography, the poster has a powerful visual presence while carrying one of the more extraordinary stories in the history of cosmetics and advertising.\u003c\/p\u003e\n\u003cp data-end=\"1887\" data-start=\"1727\"\u003eCarefully restored from the original artwork and reproduced as a high-quality archival print, preserving the depth, colour and character of the historic design.\u003c\/p\u003e\n\u003ch5 data-end=\"1450\" data-start=\"1439\" data-section-id=\"1dr5t50\"\u003eDetails\u003c\/h5\u003e\n\u003cp data-end=\"1854\" data-start=\"1452\"\u003e• Museum-quality archival matte paper\u003cbr data-end=\"1492\" data-start=\"1489\"\u003e• Professionally restored vintage artwork\u003cbr data-end=\"1536\" data-start=\"1533\"\u003e• Archival printing for lasting colour and clarity\u003cbr data-end=\"1589\" data-start=\"1586\"\u003e• Frame not included\u003cbr data-end=\"1612\" data-start=\"1609\"\u003e• Available in multiple sizes\u003cbr data-end=\"1644\" data-start=\"1641\"\u003e• Carefully rolled and wrapped in a protective sleeve and thin protective paper before being placed in sturdy recyclable packaging\u003cbr data-end=\"1777\" data-start=\"1774\"\u003e• Full-size 100% close-up preview provided for transparency before purchase\u003c\/p\u003e","brand":"editoriale","offers":[{"title":"12x16 inches","offer_id":56257128825205,"sku":"5683396","price":58.0,"currency_code":"USD","in_stock":true},{"title":"18x24 inches","offer_id":56257128857973,"sku":"7700534","price":82.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0934\/9034\/8405\/files\/tho-radia-1930s-french-beauty-advertising-poster.jpg?v=1783184563","url":"https:\/\/editorialeposters.com\/products\/tho-radia-radioactive-beauty-poster-1930s-france","provider":"editoriale","version":"1.0","type":"link"}